The mission of World Hip Hop & Rap Association (WHHRA) is to be the world’s leading producer and provider of hip hop entertainment, re-gifting the culture in its truest form and giving it back to young men and women of color, and consumers of black culture. The company consists of a portfolio of brands that create and deliver original content to a worldwide audience. Using our brands to create one of kind content, services, live events and consumer products, we are committed to developing the most respected, creative, forward thinking and profitable hip hop experiences and products around the globe.
WHHRA is the leader in hip hop culture, teaching & championing the needs of young people of color. WHHRA will always serve as a reminder to young adults that hip hop was gifted to them on August 11, 1973, as an expression tool to show forgiveness, love, compassion & empathy.
Target audience: young women and men, ages 8 to 35
Re-gifting hip hop back to the youth
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